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Moneta Home Mercantile



April marks four months that the Moneta Home Mercantile has been in business at the Diamond Hill Store. Co-owners and artisans Cindy White and Kristy Satterfield opened their doors in December with a vision to embrace the original concept of a mercantile defined as a “one-stop-shop" - and in tandem with the remainder of the store (home to a gas station, wine shop, grocer, and deli) they have accomplished just that!

The pandemic ushered in quite a challenging season for vendors who primarily sold their craft at trade shows, festivals, and fairs. In response, Cindy started looking for a permanent space to not only house her own creations, but also to be able to offer the opportunity to area artists who found themselves in the same boat.

Moneta Home Mercantile has become that home for the twelve other makers who have their wares on display. They include a wide variety of home decor, gifts, vintage items, and unique finds. Both owners having been long time crafters independently, one of their hallmarks is personalization. They can turn your idea into a custom pillow, wreath, floral arrangement and more. Helping you find the perfect gift for that special someone is what they love to do!

While raised in Roanoke and creative from a young age, Cindy moved to northern VA in 1993 where she first started her business. However, the pull of the south brought her back to our area in 2019 and just last year she bought a home in Hardy where she especially enjoys the rich selection of shopping that Bridgewater Plaza affords as well as summertime swimming on the lake.

Kristy moved from Texas to Virginia with her family in 1981. Starting out as a hobby crafter for friends and family, in 2015, inspired by her daughter, she went into business sewing artisan pillow covers and other fabric creations. Some days you will find her daughter Shelby, who rocks an extra chromosome known as Down Syndrome, at the store sewing away, stuffing pillows, or just giving out free hugs. They love to spend their summer days enjoying all the outdoor activities that living near Smith Mountain Lake offers.

As serendipity would have it, Kristy, who met Cindy through the trade show circuit, loved the idea of a local mercantile and jumped in with both feet as a partner. In addition to the retail side of the business, the Mercantile boasts a classroom space in which they offer instruction in a variety of crafting mediums for the community.

If you haven't yet made it out for a visit to this wonderful addition to our area gift shops, plan a trip to stop by soon! You're sure to find something you love.

Stay abreast of the Mercantile's summer events and offerings by following along on their Facebook page:


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